Carsales appoints Formula 1 driver as first global brand ambassador

Carsales.com.au has announced Australian Formula 1 driver for Red Bull racing, Daniel Ricciardo, as its first global brand ambassador.

Ricciardo will assist the car selling website to drive sales through his personal passion for driving and support the brand strategy.

He is set to represent the brand by wearing the logo on his helmet and on his Red Bull Racing team cap during each event.

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