Carsales enlists influencer couple Nick and Carrie to front summer campaign

Carsales has revealed its summer campaign, fronted by influencer couple Nick and Carrie, in an effort to better connect with diverse Australians.

With international residents making up over 30% of Australia’s population, the auto marketplace understands the importance of providing newcomers with a trusted platform to purchase a car. Designed to showcase its position as the market leader, the campaign hopes to engage with this diverse audience.

Featuring a range of digital and social content, including two films, the campaign leans into Nick’s Indian roots and Carrie’s Hong Kong heritage, and the trust they have with their combined following of over 20 million.