Carsales offers second-hand car sellers personalised ads to promote their vehicles
Carsales has launched a campaign giving private second-hand car sellers the opportunity to have their own personalised ad in its new AutoAds campaign.
Developed by CHE Proximity and Guilty, the AutoAds campaign combines the seller’s car photos and details with a set of stock videos and scenes to create a unique ad that Carsales’ customers can share on their Facebook pages.
Each seller listing their car at Carsales will receive five 40-second ads themed around the topics of adventure, family, tough, luxury and city, each with its own background music. The clips merge the car’s name, type, price and odometer reading into the commercial.
excluding the horrible case study / ad thing, this is brilliant.
Is that innuendo in the headline?
Hi Jon,
If by innuendo you mean ‘mistake’, then yes.
Fixed now.
Thank you,
Vivienne
Mumbrella
This is very clever. Well played!
Just so happens I am selling my car and thought I’d give this a go. Went through the listing process and it’s nowhere to be found! CHE -how does a punter actually do this or are you PRing an idea that only exists in the trade press and your future case studies? As a customer, I feel very mislead.
Just pop it on Gumtree?
Just did!
Hi Chris
Thanks for your interest and listing on carsales.
Your AutoAds will be automatically be generated within 24-48 hours. Once ready, you’ll receive an email.
Sarah
carsales.com.au
Collect data from as may sources as possible to ensure the best results with your personalized marketing efforts. Social media is an excellent source of audience data on both a broad and individual level, as is direct email marketing.