Cartology partners with YouTube to connect FMCG brands with consumers

Calum Jaspan

September 10, 2021 10:27

Woolworths Group retail media business, Cartology and YouTube have partnered, in order to offer brands access to a potential daily audience of 6.5 million Australians, according to the media outfit.

Cartology said that this will provide a “highly efficient platform for FMCG brands to connect with customers throughout the shopping journey”, with access to audiences of increased relevance to brands.

As a part of the partnership, YouTube can now be integrated into omnichannel campaigns across Woolworth’s Group’s assets, and can also be used to run standalone campaigns via Cartology.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.