F.Y.I.

Case Study: Boost unveils brand awareness campaign

December 10, 2010 9:37

Boost Mobile – with LG Mobile – has launched a brand awareness campaign. Traveling round NSW, Victoria and Queensland the telco brand will showcase their new text machines – a high tech trailer allowing consumers to trial the new Boost technology.

The Case Study:

In a first for a telecommunications provider, Boost Mobile in conjunction with LG Mobile has kicked off an East Coast street sampling tour with their brand new TextMachine.

The TextMachine is a high tech tricked up custom-built trailer costing over $100,000 and is fitted out with TV screens and two texting competition booths. It will stop in key locations around Sydney and regional NSW, as well as heading down to Victoria and up to Queensland giving kids the chance to try out some Boost Mobile phones by LG Mobile as well as take part in texting competitions.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

1 COMMENTS

John Mallen 14 Dec 10

Great case study on brand awareness… the concept is very engaging, however, did they see any direct boost in sales or online popularity following the campaign?

User ID not verified.