Case study: how IBM generated leads and raised awareness of its AI technology via a Mumbrella Bespoke webinar

IBM are world leaders in artificial intelligence technology through its Watson software. The business wanted to raise awareness of the services it can offer by positioning itself as experts in the field.

https://youtu.be/_Xcmh1LQB9I

Mumbrella’s insight

Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.

What we did