Case Study: Imagination creates social media campaign for Clinique

Imagination Sydney has launched a social media based campaign for Clinique. The campaign – Clinique 3 Step Virtual Dance Party- aims to connect young women online, whilst raising ten thousand dollars for youth cancer charity You Can.

The case study :

Pyrmont-based integrated communication agency, Imagination, has developed and launched Clinique’s biggest consumer campaign of 2010, with a comprehensive digital engagement plan targeting 18-24 Australian females.

Promoting Clinique’s flagship products, the ‘Clinique 3-Step Virtual Dance Party’ (www.clinique3stepdance.com.au) allows young women to connect in social media and online spaces, while aiming to raise a target $10,000 for the youth cancer charity ‘You Can’. The Clinique campaign has also aligned with a ‘dance partner’ – Fitness First – who will promote target market engagement as dance has become increasingly popular at their fitness centres. The campaign also rewards the best dance party creators and participants, with products and prizes.