F.Y.I.

Case Study:Charlie’s raisies its profile with free smoothies

November 29, 2010 12:27

Juice Brand Charlie’s launched a campaign to promote its new range of smoothies. Created by advertising agency Hunter – businesses joined the brand’s Facebook page and posted a message to receive free drinks delivered to their workplace. The campaign was supported by YouTube video and social media.

The Case Study:

Melbourne’s streets were abuzz earlier this month as giant fruits delivered free Charlie’s Honest Quenchers and Smoothies to more than 3,800 thirsty workers across the CBD.

Premium juice brand Charlie’s undertook a promotional blitz to celebrate the ranging of their Honest drinks at Coles supermarkets nationally.

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Topics

Advertising Facebook Hunter Juice Simon Hakim social media Twitter YouTube

2 COMMENTS

outdooravenger 29 Nov 10

I don’t get it. There are over 4 million people in Melbourne and this stunt has reached less than 1%. What is so successful and exciting!

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perspectives 7 Dec 10

Sometimes it’s not about how many people were reached. Looking at the Facebook and Twitter it seems people are pretty happy with it all. So I guess that’s what really counts.

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