Case Study:Lavender launches Ikea loyalty drive
Communications agency Lavender has launched a campaign for the Ikea customer rewards program – Ikea Family. Customers sign up using kiosks located in store. The campaign also involves print and online.
The Case Study:
This week Lavender celebrates bringing IKEA FAMILY into the world. The Sydney-based communications agency built the in-store kiosk system and website for IKEA Australia’s loyalty programme, as well as launching it with a fully integrated campaign. The communications consistently position the programme as “family without the bad bits”.
“We wanted to design a loyalty programme that brings to life the IKEA brand personality.” said IKEA Marketing Relationship Manager Mark Tsen. “Lavender has delivered a fun and personable brand identity that we feel is bang-on for our customers. They’ve then coupled it with the brains of an impressive crm strategy and delivered it through a very solid digital offering.”
this is a case study?
Hi Ben,
It was slightly shorter than “Here’s something that an agency has done that doesn’t quite deserve to be a news story but some people might find interesting nonetheless so we’re putting it into our FYI section” into a headline.
Cheers,
Tim – Mumbrella
i guess so. generally ‘case studies’ have quantified results and outcomes and actions though.
Of course, this is just a localization of the FAMILY program that has been running in the UK for several years. Same branding etc.
Hmmm, bottomless coffee, I’d prefer something with a tranquilizing effect if I am going to be persuaded to go to IKEA more often!