Casefile: The case of the missing podcast
This month, true crime podcast Casefile disappeared from the Australian Podcast Ranker without a trace. Usually occupying one of the top two slots on the chart, the popular show was nowhere to be seen in the February Top 200 shows list. It has left investigators baffled. How could such a popular show just go missing?
The solution, as it turns out, involves following the money: Casefile has signed an exclusive ad sales, hosting, and distribution deal with Acast – who don’t participate in the Podcast Ranker.
Casefile is one of the most successful podcasts — Australian or otherwise — in the history of the medium. It has racked up an astonishing 800 million downloads since launching in 2016, with another 80 million predicted this year. The podcast’s Australian narrator and founder, “Casey”, remains anonymous.
