Casella Family Brands picks Ikon for media

Casella Family Brands which includes the Yellow Tail wine brand have appointed Ikon Communications as its media agency.

The release:

Casella Family Brands has announced the appointment of Ikon Communications, part of STW, as its media planning and buying agency for [yellow tail], one of Australia’s most successful wine brands.

Fiona Seath, Marketing Manager at Casella Family Brands said Ikon’s emphasis on designing and building consumer experiences closely aligns to how [yellow tail] does business.