Why brands need a GenZ marketing strategy
In this guest post, Mark Henning of Kantar Millward Brown explains why your brand just needs to capture the attention of the 20% of the Australian population that is Generation Z.
Just when you think you’ve figured out your marketing plans… Boom! New research shows that your approach won’t work with Gen Z.
Considered by advertisers and marketers to be kids, tweens and teens aged 5-19, Gen Z makes up the up-and-coming consumer. From pocket money to their first paid jobs, this generation is the next to experience disposable income – income, usually, without commitments such as board or other expenses.
Because of this, understanding Gen Z is increasingly important for marketers. Gen Z teens in particular are already making buying decisions, increasingly with their own income which will increase in the imminent future.
This entire post reeks of “how do you do, fellow kids”.
Market research at its usual mediocre, fails to generate a single insight.
People don’t like ads. Make your ads fun and nice-looking. And this is director-level analysis. Wow.