Opinion

Dynamic Duos: Sourcey.M’s partners in work… and life

Still looking for the bottom

Hey, Hudson, get out of the Qantas Lounge – it’s time to fly high again! 3

A bundle of wrongs: Why communications teams needs a veto on legalese 2

How to pull the metrics you need from Google Performance Max

What does it take for a business publication to succeed in Australia?

BOTW: Slow TV, FAST channels and fast news

Who sank and who swam this upfront season

Dynamic Duos: SBS’ ad experience experts turned friends

The night Foxtel broke up with the television establishment

Didn’t we do that already? The new challenges for Create Space

A streaming business, not a TV business: What to expect tonight at Foxtel’s upfront

Whale tales and couch comfort as Ooh Media and Paramount share their 2024 plans

Five common multicultural marketing mistakes – and how to avoid them

Tuesdata: The verdict on SXSW Sydney

BOTW: SXSW finds a new home in Sydney; The verdict on Seven; ABC defensiveness

SXSW Sydney is already too big for its shell

Netflix has lots more advertising juice to squeeze

Dynamic Duos: ‘the Aussie bogan to my blue-blooded Brit’

Crazy to be lazy? What the ‘Lazy Girl Job’ trend can teach managers

Streaming is the real reason ARN Media is plotting a breakup of Southern Cross Austereo 2

The metaverse is here to stay: How marketers can avoid being left behind

How the pollsters got it right on the Voice

‘Never had a chance’: The brutal truth why the ‘Yes’ campaign failed 12

BOTW: The referendum post mortem begins; Selling cars and cinema to Indecisive Dave; Ten’s footy fail 1

Dynamic Duos: three workplaces, two decades, unlimited good times

Can we pay it forward in retail media?

What exactly is our goal in customer experience? 

Why is the ‘Yes’ Voice campaign failing so badly? 14

Media magic, in just 279 lines of code

Five pitching strategies for agencies to win the room

Tuesdata: The books that influenced the marketing industry’s thinking class 1

What it’s like to manage Joe Aston 2

BOTW: How the platforms ghosted news; Say it ain’t so, Joe; Media companies see 40% decline

Did the media CEOs earn their big pay packets this year?

Dynamic Duos: the yin to my yang

REmade: A second wind for retail media, and Colin Lewis explains Amazon

Australia’s new privacy laws: The winners and losers

Maybe the monthly SMI numbers point to a TV problem, rather than a market problem 1

A weaker media ecosystem’: Why publishers are pessimistic about the next round of News Media Bargaining Code talks 2

Does your sustainability-themed campaign pass the pub test?

BOTW: Meet Google’s Bard, the gaslighting liar

Why isn’t footy finals weekend the Super Bowl for advertisers?

An angry decline for X

Finding a brand’s focus: filling the ‘purpose void’ in the corporate world

Dynamic Duos: the podcast underdogs making a difference 1

Four key trends that will shape 2024 – and beyond 1

Can a holdco big fish survive in an indie pond? 3

The Australian experiment

How marketers can capitalise on the longevity trend  

Tuesdata: Media market faces a chilly Christmas

Potential ‘no’ voters are trying to understand The Voice, but Farnesy isn’t helping 10

BOTW: Cantankerous egotists, phonies, zeros and bastards – a curious week for the old guard 1

Mumbrella State of the Industry survey

Dynamic Duos: Rich and Sally’s ongoing office romance

The offsite advantage in retail media 

Rupert Murdoch may no longer be the boss of News Corp, but he’s still the proprietor 1

Turning old into gold: Reinventing traditional marketing tools to have a positive impact

Live and local – but is it logical? Australian radio is at a crossroads 16

Kylenomics 5

Australia’s advertising industry has a puzzling relationship with feminism 1

Tuesdata: Woolworths wins the engagement battle as Coles returns to the red hand

Why Ashton and Mila’s non-apology broke every rule of crisis PR

Upfronts and an unkind seagull 1

TV networks say ‘nup’ to the Melbourne Cup – soon you might, too 10

Footy finals TV: a tale of two cities – and three networks

YouTube is Australia’s most profitable video company. It wants even more TV dollars 2

Dynamic Duos: Brig and Sam are the opposites that attract

What does the rise of faux OOH ads mean for adland?

Why don’t creatives understand small business? 2

Tuesdata: How Amazon Prime Video has been winning the battle for new Aussie subscribers

How I turned a week-long panic attack into positive change 5

BOTW: Small earthquakes and fake cakes

Corporate Australia has a trust problem – and it’s getting worse 2

Upfronts are always big and glitzy. Nine’s was consequential too

As the cookies crumble, it’s time to get your customer data platform in place

Dynamic Duos: forming a strong business partnership is ‘similar to dating’

The Voice: try and understand it

Maintaining the rage bait of the new content pollution 5

What should Qantas do next? We ask the PR crisis experts 5

Qantas needs to regain our love, not just our trust

REmade Retail Media News: Collaboration and margin salvation

Tuesdata: As Alan Joyce quits, Australia’s biggest brands face a reckoning on trust

BOTW: Daggy ads; TV’s 22% revenue hole; and why the Yes vote is in trouble

The Weekend Mumbo: How an underdog hopes to convince a whole country 1

Qantas burned its goodwill with price gouging; now ACCC court action will trash the brand

Dynamic Duos: desk buddies turned best mates 1

Volatility in the radio ratings; Our retail media program revealed 4