Why isn’t footy finals weekend the Super Bowl for advertisers?

Over 113 million Americans sat in front of their television sets this February and watched the Super Bowl – the second-highest television audience of all time.

If you’ve ever watched an NFL game, you’ll know that, for every 12 seconds of blistering, on-field action, there is approximately 45 minutes of faffing about on the sidelines. This is when the commercials play for the television audience – and when a lot of viewers start paying attention.