Opinion

My Health Record’s invisible marketing strategy 5

Pay per post: influencer marketing’s answer to the one-night stand 1

Is Facebook Watch really the answer to monetising video content? 1

Exposed: Australian adland’s sexual harassment shame 27

Desperately seeking trauma fodder? Journalists should read this first 4

The human touch is the real fault in programmatic 1

Shoes of Prey’s troubles are a stark reminder of the importance of desire 26

Facebook has introduced a user trustworthiness score – here’s why it should go further

The new Netflix war is all about quality vs quantity

Not just another voice search opinion piece

Working in this industry is good for our health – said no-one, ever 4

Marketers, stop trying to influence influencers 1

The future of news cannot be built on a broken view of the past 8

How to solve a problem like confirmation bias 1

TV networks need sport, but they should learn how to play with digital too 1

The leadership crisis: comms lessons from Malcolm Turnbull 4

The death of the hipster: It’s time to stop spruiking your brand’s ‘authenticity’ 2

The ‘young people’ video on demand myth 7

A message to adland: Impact isn’t communication

Why and how retailers turn everyday items into ‘must-have’ collectables 2

Truly, simply, madly: The David Ogilvy way 1

Degrees? Internships? No – all savvy journos require is ratlike cunning and a plausible manner 13

The problem with the messaging matrix 5

Proposed phoenix reforms could give a free pass to shonky marketing bosses 1

The five things your PR agency needs from you (and why) 3

Heart surgeons and neurologists are the same thing, right? Well neither is PR and influencer marketing 3

Insights are a load of crap 14

Australian film is in trouble  – and here’s what we can learn from HBO to fix it 2

Can Australian streaming survive a fresh onslaught from overseas? 3

Facebook begins to shift from being a free and open platform into a responsible public utility 2

Would a crisis by any other name make you click? 1

Instagram is number one for influencers, but don’t forget about YouTube

The vague role of ‘copywriter’ 8

Back-flipping on an issue might not always be such a bad thing

How can mummy bloggers spark up their dying love affair with readers? 3

Profit vs. purpose: why we shouldn’t have to choose

Pitch invasion: how agencies disrupt their own pitches 4

Your social presence is not a community (but Facebook Groups can be)

Rome is burning: How GDPR put programmatic at risk 2

Australian marketing needs more leaders to take the start up leap 1

Gourmet advertising is for awards juries, not real people

How to get a CFO to fall in love with brand value 4

How can PR adapt to a new, more concentrated media landscape? 5

Australian media are playing a dangerous game using racism as currency 3

How search agencies are failing clients 22

Lessons from founding a PR firm, ten years on 4

Despite the doom and gloom in Australian media, the outlook for regional papers remains strong 1

Why marketing should be business critical for startups 1

Want to win in 2018? Focus on winning trust

The true cost of a cheap agency 22

Looking back on No Man’s Land, and the need to set gender diversity targets 7

What fandoms have taught me about community management

Agencies need to be treated with respect when pitching 16

It’s time to stop the keep cup deluge 7

The My Health Record debacle and the need for trust in communications

Why the media are to blame for racialising Melbourne’s ‘African gang’ problem 9

Ban the Bag’s lessons for brands trying to change their customers’ behaviour 8

Why equality is a dirty word for marketers

Lessons learnt from an irresponsible headline and appalling hashtag 6

After the Nine-Fairfax deal, who will shape Melbourne like The Age once did? 8

Nine still the one, with local single market monopoly ambitions and potential

Why the Nine Fairfax merger could be bad for business 2

#NineFairfax deal end of an era for Australia’s media titans

A modern tragedy: Nine Fairfax merger a disaster for quality media 10

It is time for agencies to reject racist clients and put ethics before revenue 6

Fairfax – Where did it all go right? 2

Adapting your brand’s tone of voice for audio is a must

To grow your brand, think like a bonsai tree

What could a My Health Record data breach look like?

What I’ve learned since giving up the day job and starting a design agency 6

How Australian media is changing the way it reports violence against women 4

Taking on big tech: where does Australia stand?

What the nature channel taught me about competition

I am not a robot: The value of human stories in an AI world 2

Holding a black mirror up to artificial intelligence

Digital attribution too often measures what’s easy, not what’s right 13

Five signs your media agency is delivering fake performance 7

Why winning new business is such a pitch 3

Employing a ‘bullshit detector’ is the only way to make great branded content 4

The winners and losers in the 2018 World Cup broadcast battle 5

When whistleblowers are prosecuted, it has a chilling effect on press freedom in Australia 1

To learn about AI, I went back to print – here’s what I found 1

For the love of the Instagram gods, can you please keep it real 19

Instagram’s blue tick roll out is a step in the right direction for authenticity online 3

Mapping a sustainable future for the Walkley Foundation

How can the ad industry keep competition healthy?

Why a focus on social media quick wins undermines the value of PRs

Stop with emails that sound like they were written by a robot 1