The vague role of ‘copywriter’
Digital may have blurred the copywriter’s role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy things.
The role of copywriter has become increasingly murky in recent years. Even within my own agency, there are some hilarious, throwaway interpretations of my role. To some, I’m a creative. To others, I’m a “space filler.” Or a “content storydoer.” Some even see me as a personified dictionary, paid to relieve them of the need to Google how to spell a word.
Photo by Jason Leung on Unsplash
Most of the time, when I tell normal (non-ad) people what my job is, I am met with one of two responses:
A) A blank stare, or
nice! read every word
Brilliant – thanks – helpful – ready every word too – rare!
If you can’t succinctly explain your profession and you’re a writer, then methinks the title isn’t to blame.
David, I’m honoured you took the time to read this, given your current disposition. Thank you for popping back from beyond the grave to comment.
So well put. I have these debates about which hat am I wearing today? Loved this article. I am not crazy, just a Copywriter writing blogs.
Me too. Read every word. And I (think) I get it now. Thanks for clare-fying!
One of the best things on Mumbrella for a long, long time. Thanks Clare.
Awesome article, Clare. I’m a copywriter too (with a short attention span) and I read every word. Now that’s compelling copy! 😉