copywriting

The case for marketers being a bit more reckless in their content 1

A side hustle made me better at my real job

The vague role of ‘copywriter’ 8

Lessons learnt from an irresponsible headline and appalling hashtag 6

Alibaba claims its AI is about to revolutionise copywriting for agencies and brands 6

A very honest guide to coming up with ideas, featuring David Hume 3

Everyone’s a copywriter. Right? 43

Applications open for Copy School copywriting workshop

The key to good copywriting? Jettison the jargon and keep it simple 2

Want cracking content? A top copywriter shares her tips

Copywriters wanted. Urgent. Really urgent. 7

Woolies – home of the the best-worst product slogans 2

Don’t let puns become another victim of the Woolworths Anzac debacle 11

Copywriting courses needed after three categories fail to produce winner at ADMA awards 9

The Newspaper Works teams up with Copy School

In praise of copywriters

Going cold turkey on an agency addiction 3