The case for marketers being a bit more reckless in their content
The rule is that if for every one person that hates your brand, five people love it, then you are being effectively reckless in your marketing – claims copywriter Cole Schafer.
What an asshole. I thought to myself as I took a long sip from my iced coffee in hopes the caffeine would do something to calm my battered ego.
It was yesterday (or perhaps years ago depending on when you’re reading this). I had just spent three hours crafting what I thought was a killer marketing newsletter and sat frozen in anxiety as I hit send to my three-thousand person email list.
It might have been five-minutes, if that, when I heard a response back. It was from a chump named Tom: “Did anybody read that? Straight to unsubscribe.” Tom’s name has been changed for privacy purposes.
I reckon the advertising budget was bigger than this, if the brand wants to make a change and not money, why not put your money where your mouth is and donate your advertising budget or sell a line of razors that all profit from goes to charity. It’s just all fake social recognition points. They don’t want to change it. The whole thing feels fake, not bad or victimising or man hating. Just fake. It’s like it scratches the surface but doesn’t go deep enough. Like yeah we slapped this together because it’s trending and we want to sell products so we will use a social trend to stir shit up. All that aside I enjoyed the read thanks Bec for the different perspective it was refreshing.