Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.
I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Let me explain.
After 15 years of abusing my body, mind and the odd suit along the way, I‘ve finally left adland (for now) and decided to go it alone.
You’ll get over it.
Max,
If you are to achieve greatness, think no little thoughts, and substitute your craving
for the fix, with a fix for your craving customer.
As a formed ‘dealer’ to Max’s agency addiction… I can assure you he’s a great guy to have in a project team. Thoughtful, practical and of course… very creative.