CBA enters BNPL contest with Step Pay campaign via M&C Saatchi
The Commonwealth Bank of Australia (CBA) has become the first of the Big Four banks to launch a Buy Now Pay Later (BNPL) campaign for its BNPL product, Step Pay, via M&C Saatchi.
The campaign titled ‘Buy now, pay later’, which prominently features the yellow from CBA’s logo, promotes Step Pay’s ability to pay in four interest-free payments.
The 15-second spot of the campaign sees various people treating themselves to purchases such as shoes, makeup and workout sessions by using Step Pay.
