Ten confirms Multi Channel Network will retain the network’s sales contract
Network Ten will maintain its advertising sales contract with Multi Channel Network, dispelling fears the network’s recent acquisition by CBS could jeopardise the existing agreement.
MCN has been managing the network’s sales for more than two years, following Ten taking a 25% stake in the organisation as part of a 2015 fund raising package.
Anthony Fitzgerald, MCN CEO: “MCN will focus on further strengthening our partnership”
The deal will be dissolved inside 12 months.
So Ten is staying with the sales house that helped put them into receivership.
The same sales house that is also owned by a major competitor.
The same competitors owners that just spent a lot of money trying to block Ten’s new owners in court.
Nothing could possibly go wrong here.
There will be a few disappointed sales directors walking around Pyrmont today. The big sales gig at 10 is on hold for now
Give it 12 months and CBS will have their own team in place.