Yarra Trams introduces ‘Tram Coach’ to promote safe travelling behaviour
Yarra Trams has launched a safety campaign featuring a ‘Tram Coach’ who provides three tips on how “to avoid slips, falls and trips” on and around trams.
Created by PR agency Icon Agency, ‘Tram Coach’ is a coach who taps on to a Melbourne tram to tell passengers three tips on how to avoid falling on trams, including “sit tight”, “grip right” and “stand strong”.
The video, which will run across Yarra Trams’ social channels, tells Melburnians to sit down on trams, hold onto poles and handles, as well as stand with feet firmly on the ground and spread out for additional balance.
So, Melbourne has a population of almost 5,000,000. Yarra Trams has 12,000 Facebook fans. That has to be some pretty damn shareable content if it’s going to achieve anything.
If the message is so damn important, why not actually support it with media spend? Or is this more about looking like you care?
Really? What is the world coming to when companies have to deliver a message like this? People need to take responsibility for their own safety!