Celebrity CEO Todd Sampson steps back from Leo Burnett to a non-executive chairman role
Geertz, Sampson, Bosilkovski
One of Australia’s most recognisable ad men Todd Sampson has reliquished the CEO role of ad agency Leo Burnett after eight years.
In recent years speculation has grown as to how hands on Sampson was at the agency he has been with for 12 years, as he picked up more TV and media work including his documentary series Redesign My Brain, and in the last 16 months posts on the Qantas and Fairfax boards.
He will now take on the role of executive chairman, handing the CEO duties of Sydney agency managing director Peter Bosilkovski, who has been the public face of the agency for the last year. Melinda Geertz will remain the CEO of the Melbourne office.
For getting the team together….
Managing and growing an agency is not too complicated.
Stability = Success
A remarkable 44 years at Leo’s between them
Couldn’t happen to three more talented and likable people.
Congrats to Todd, and I can’t wait for the new season of Gruen.
Surely Woolworths must be one of the biggest stories in australian advertising, so I am looking forward to hearing his thoughts on the supermarket landscape.
Todd Sampson is an exceptional leader and we were lucky to have him for such a long time. I wish him all the best.
About time Todd. Best of luck mate.
Anyone who has climbed Everest is a legend in my book. Being a good bloke and a stalwart of our industry is the cream on the top. Enjoy.
Todd has done an awesome job over a very long time. But so have Melinda and Pete.
Leo Burnett is in very good hands
@John Grono
Everest conquerors are driven go getters. Legends; the jury is out on that one. The only thing scarring Todd is the affiliation with bog tobacco. Imho. His personal brand certainly appears to be pretty clean, tobacco aside.
Anyone who climbs everest is a wanker in my opinion.
But putting that aside, Todd seems like a genuinely nice guy from afar – good luck to him.
You have to take a long hard look at yourself ahead of helping to promote junk food, or sugary drinks. The reason for the long hard look is the footprint that your actions will have on society.