Cerebral Palsy Alliance says a small movement can change a life in new work via Cummins&Partners
Support, research and technology not-for-profit Cerebral Palsy Alliance (CPA) has released the first campaign via its newly-appointed agency Cummins&Partners.
Cerebral palsy is a group of disorders that affect a person’s ability to move and maintain balance and posture.
The work, ‘A Life Changing Movement’, conveys the organisation’s belief that “a small movement can change a life, and a great movement can change our world”. It aims to underline CPA’s capability in helping people with cerebral palsy unlock their potential.
The 45-second spot showcases members of the alliance, including CPA Chair of Cerebral Palsy Research Professor Nadia Badawi AM, grant recipients from CPA’s innovative startup accelerator Remarkable, CPA staff and physios, as well as CPA brand ambassadors Jetson, Jibby, and Lia.
It also features DJ and music producer DJ Cooper Smith, skydiver Kirby, Paralympian Ben Tudhope and ParaMatilda Tahlia Blanshard.
Dyranda Hortle, GM of marketing & communications at Cerebral Palsy Alliance, said: “At the heart of our campaign is celebrating the stories of our alliance of great minds – our clients, employees, researchers, donors, advocates, tech entrepreneurs and supporters.
“These stories are about achievement, possibility and hope. Cummins&Partners have done a great job in bringing this campaign to life.”
Heath Collins, creative director, Cummins&Partners, said, “This has been an extremely rewarding experience for all of us at Cummins&Partners, we’ve had the awesome opportunity to work closely with the families, researchers and all the brilliant minds that make CPA possible. It’s a privilege to be a small part of such an inspiring movement.”
The spot is live across TV, BVOD, Radio and Digital across Nine’s network.
Credits
Cummins&Partners
Chief Creative Officer: Sean Cummins
Global CEO: Michael McConville
National Managing Director: Sophie Lander
National Creative Director: Heath Collins
Associate Creative Director: Chris Ching
Copywriter: Catherine Risbey
Art Director: Isabella Novak
Group Business Director: Sara Stevenson
Head of Media: Luke Maher
Media Director: Carla Bradshaw
Media Analyst: Nik Chandran
Media Executive: Renee Julian
Account Manager: Abby Johnson
Account Executive: Samantha Vo
Brand Strategist: Meg Andrews
Integrated Producer: Amy Simmons
Head of Art: Rowan Hammerton
Illustrator: Alice Tran
Studio Manager: Emma Shaw
Senior Retoucher: Ed Croll
Editor (cutdowns): Aloysius Teo
Cerebral Palsy Alliance
Chief Executive Officer: Rob White
General Manager – Marketing & Communications: Dyranda Hortle
Corporate and Stakeholder Communications Head: Sally Durrant
Marketing Communications Manager: Michelle Gocher
Marketing Content: Tina Wild
Production
Production Company: Buddy Films
Director: Harry Sanna
Executive Producer: Sue Walker
DOP: Jordan Maddocks
Production Manager: Rachael Dore
Edit
ARC Edit
Editor: James Ashbolt
Grade: Winnie O’Neil
Music and Sound
Rumble
Sound Engineer: Dan William
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say