Chainsaw-maker Stihl urges Australia to break from computers and TVs and get outdoors
Whybin\TBWA\Tequila has launched an ad for power tools brand Stihl that urges Australians to get outside more. In a garden setting shot in slow motion, people and objects made from pixels turn real to an Elliot Wheeler sound track.
STIHL Brand Campaign from Whybin\ TBWA on Vimeo.
The visual effects were by FIN Design.
Client might want to run that press release as a 30-second precursor to this spot. It’s only fair that the general public also understands the message.
given they’ve credited six creatives it’s obvious the creative department think it’s great, but what the #$%! does it have to do with Stihl?
Call me stupid, but I don’t understand this idea. Can someone please explain what the hell is happening?
…but not sure the average bloke who needs a chain saw will watch this through given the pace/music
Well that’s a tonne of money down the drain. When did inner-city types start buying power tools?
I just feel like going to the shops and buying some LEGO
This seems to be a mix of the award winning Persil ad from the UK and the award winning Canon ad from Australia. But the only thing this ad deserves an award for is pulling the wool over the clients eyes. Totally wrong for the category and very borrowed interest.
Yes –
“Get outside, away from your computer and into nature … then use a Stihl to chop it all down”.
What a stupid message.
Here that noise?
That’s the sound of this ad flying over the audience’s head…