Chandon puts F1 drivers at wheel of toy cars in latest campaign

March 26, 2017 10:33

Australian-based sparkling wine Chandon has ramped up its second year sponsoring the McLaren Formula 1 team putting the team’s drivers at the wheel of toy cars.

Alonso and Vandoorne star in Chandon’s latest F1-themed ad

The campaign launched over the weekend with McLaren’s Fernando Alonso and Stoffel Vandoorne declining a glass of Chandon as they head to a race, only to discover they are driving remote control cars.

The race then unfolds on a track through the Chandon vineyards before the cars are then snatched up by drones which are piloted by the drivers using virtual reality headsets before returning to the track and the cars then launching across the table of a group of surprised diners.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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