Chang Beer tells drinkers to ‘brew the friendship’ in new campaign

February 28, 2017 12:35

Chang Beer and Iris Sydney have launched a new brand campaign to target the south-east Asian market and position the beverage as something to share with friends.

The ‘Taste the Unexpected’ campaign is aimed at conveying Chang’s urban Thai provenance and raising awareness of the product outside its home market.

Targeting male beer drinkers aged between 21 and 35, the advertisement seeks to position the beer as a friendship beverage.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ad beer advertising Billy Plummer Boris Vymenets Campaign Chang Beer Edward Copestick Iris Sydney Jon Kelly Now We Collide Ronnie Teo

4 COMMENTS

Ad critic 28 Feb 17

The blokes in this ad are served multiple beers. It’s a clear breach of the local ABAC code

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Unexpected 28 Feb 17

Beer – something to share with friends. Nice insight.

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Oops 1 Mar 17

I though the insight must have been – get a kick in the guts with Chang beer.

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Stuart Ghent 6 Mar 17

“Taste the Unexpected” and “We brew friendship” are great thoughts Mr Kelly and friends. I reckon you’re going to have some serious fun as you take into experiential platforms. Enjoy.

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