‘Change is inevitable’: Innocean ECD to depart after four years for 72andSunny

October 22, 2024 9:42

Executive creative director at indie agency Innocean, Wesley Hawes, is departing the agency after four years, moving to 72andSunny.

Having joined Innocean in 2020, following a restructure, to help the agency transform into a “creatively-led, integrated communications offering grounded in data and insights”.

Prior to the indie agency, he spent time at CHE Proximity, Marcel Sydney, TBWA, BBH London, and more.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Congratulations Wez 22 Oct 24

Over the four years you raised the standard of creative work coming out of Innocean. The Tasman spot was fantastic. Whoever your successor is, she has tough shoes to follow. Go well at 72.

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