Channel Factory appoints new director of marketing and people strategy

Global technology and data platform Channel Factory has promoted Georgina Gellert to director of marketing and people strategy.

As a key member of the ANZ senior leadership team, Gellert will be responsible for all marketing and PR activities, internal communications, client engagement strategies, and managing HR functions in collaboration with Channel Factory’s external consultants to enhance the company’s organisational dynamics.

In her previous role as APAC marketing lead, Gellert developed agile and innovative initiatives to raise product awareness and understanding of brand suitability and contextual alignment.