Channelzero wins Weet-Bix creative, reveals new Blends campaign

Channelzero has extended its partnership with Sanitarium, winning creative duties for the new Weet-Bix Blends range as well as Weet-Bix’s Blue Box, one of Australia’s most recognisable brands.

The creative account was taken over from BWM Dentsu Melbourne with the launch of the new Blends campaign on May 22.

The latest campaign shows a series of healthy, active individuals from all age groups beginning their days with the new Weet-Bix blends.

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