CHE Proximity teases rebrand ahead of ‘new agency model’ launch

Calum Jaspan

February 4, 2022 3:18

Clemenger Group agency CHE Proximity has undergone a rebrand ahead of what the agency teased as launching a “new agency model in Australian advertising” next week.

Mumbrella understands that further details will follow mid-next week. Potential avenues may include a name change for the agency, colloquially known as CHEP.

Chief executive officer Justin Hind reshared the company’s post on LinkedIn, stating that there are “exciting times ahead”.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.