Cheeky Drop bids to revive the Friday drinks tradition
Online wine retailer Cheeky Drop has launched a digital campaign to bring back the Australian tradition of Friday drinks.
The campaign was devised by Keep Left PR to increase the new brand’s presence in the market.
According to a press release, Cheeky Drop believes the Australia tradition of Friday work drinks are “in danger of extinction, slowly being killed off by overzealous managers, humourless colleagues and ill-informed company bosses”.
Prepare to get hammered…
wow that was bad.
I now understand why they’re called Keep Left…
Because there’s absolutely nothing RIGHT about this.
This is really bad!
This is a classic example of an ill-thought out and badly executed campaign which tries to be all things to all mediums.
So many agencies take their clients down this road in search of maximum bang for their buck, but rarely does it work.
It might get them excited in the boardroom, but just wait until you are back in there after executing the campaign with zero coverage. It’s not a good place to be.
PS: It would at least help to have a semi-professional video and some half creative reasons for Friday drinks becoming extinct. Harsh, but true.
actual what
as bad as it gets
That was pretty shit.
While the first video was a tad too long, I thought the shorter videos were really funny. Congrats to the team at Keep Left for doing things differently and I hope the campaign is really successful.
All i can say is cut cut cut – videos are too long – remember you make it better by better editing
Looks like a high school project… pretty poor.
Congrats to the person in the giant squirrel(?) costume who didn’t have to show their face in that abomination.
A very lame attempt to use the same humour as the Panda cheese spots. Poor squirrel!
Rarely am I compelled to comment, however this is absolutely cringeworthy. I feel embarrassed watching this and can only think the campaign will be completely ineffectual…
“Cheeky Drop’s PR representative said that they had not researched the claim that Friday drinks were under threat, but had a feeling based on what people had told the brand and agency.”
And people say PRs can’t do market research!
LOL…. no way that was done by an agency!
Looks like Cheeky Drop hired someone’s daughter (who’s a great advertising or film student by the way) to do the work in return for supplying her & her besties with a few boxes of wine.
and then she did the project after she & her crew/editor consumed all the wine!
….and no compelling call to action in that video. I just felt sorry for the people in it (and their poor acting skills). Spend a little more time on research, find some key insights that drive some sort of strategy around your comms. A squirrel and girl who “dresses like Madonna” is hardly cut through strategy!