Chef George Calombaris hunts for Australia’s worst ‘Disasterchef’ in campaign for MLA

Chef George Calombaris has joined the Meat and Livestock Australia (MLA) in a search for the country’s most dismal cook in the next phase of the organisation’s Spring Lamb campaign.

https://www.youtube.com/watch?v=lqPOOlw1TEo

“Disasterchef” will form part of the MLA’s You Never Lamb Alone platform, created last year by The Monkeys.

The agency is also behind the search for the nation’s most catastrophic kitchen creations with the competition to be promoted through radio, PR and MLA’s social channels.