Cheil global chief strategy officer Bruce Haines to leave after five-year stint
Bruce Haines, who was behind the opening of the Australian office of Korean ad agency Cheil last year, is leaving the network.
The global chief strategy officer, who has helped build Cheil into a network of 54 offices in 29 markets around the world, will depart the Seoul-based agency in April – exactly five years since he joined.
Haines joined with a remit to build a network not exclusively wedded to Samsung, a client Cheil was originally set up to service in 1970s.
Dai-ki Lim, president and CEO of Cheil Worldwide told Mumbrella in a statement: “Bruce has successfully helped Cheil Worldwide to become a global player. Cheil Worldwide truly appreciates the significant part he has played in making the agency the successful company that it is today. We wish him the best in his future endeavours.”
Well laid network foundations by a charismatic practitioner who has the very high levels of professionalism, patience, and cultural sensitivity needed to successfully negotiate multi-markets. I will watch with interest as to how Cheil fares without Bruce’s astute leadership, while Dentsu adopts glocalisation to extend its fast evolving offering and leaps well ahead of its Asian neighbours.
Bruce is the original ad man, who understood how to bridge the cultural differences between east and west, with calm, praise and win over the hearts and minds to help set a new global strategy of getting best in class creatives at the local level and win non samsung biz. he is truely an inspirational person, and feel fortunate to have witnessed a portion of this transformation first hand.