Chello’s creative capabilities gains significant boost with fresh senior hires

Indie creative and brand agency, Chello, has hired five senior-level professionals to its team, whose expertise covers video production, creative, copywriting, and more.

The agency’s new senior hires include Jaron Lionel as senior video creative, Nicola MacAlister as a copywriter, Lauren Lawson as senior account director, Lawrence Parmenter as creative director, and Tom Dabner as creative strategy.

Previously serving as a creative designer and editor at ZAK – a creative agency in London, which won an EMEA Brand Film of the Year award for its work on the ‘Built Different’ campaign from G-Shock, which Lionel spearheaded creative development for – Lionel’s appointment will see him bolster Chello’s video capabilities and help the agency provide clients with “impactful stories”.