Chemist Warehouse pull ‘Smell like a sir’ ad after ruling against pipe-smoking character

The ad watchdog has upheld a complaint made against the ‘Smell like a Sir’ Father’s Day campaign from Chemist Warehouse, forcing the discount chain to pull all advertising that featured a man holding a pipe.

https://youtu.be/JP21DMNAw-g

The Ad Standards Bureau (ASB) received a complaint about the advertisement of tobacco smoking on TV, as well as a child being used in the promotion, which prompted the inquiry.

A man is seen dressed as a character from British yesteryear, complete with moustache, bow tie, monocle and pipe. He is accompanied by a child who wears similar attire, however without the pipe.

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