Chery Motor kicks off Australian media pitch
Chery Australia's recent campaign for its Tiggo 7 Super Hybrid
Chery Motor is set to put its Australian media planning and buying account up for pitch, ahead of the expiry of its current contract with UM.
The Chinese carmaker is in the early stages of the review, two years after appointing UM following a highly contested pitch.
Chery is the latest Chinese manufacturer to put its account up for review in Australia, forming part of a wider trend within its home market toward shorter procurement cycles.
That’s a ridiculously short period of time for an agency to prove its worth