IAB Sweden’s boots out Meta, IAB Australia says it ‘operates independently’
Ex-Sunrise anchor David Koch is a regular subject of scam ads
The Interactive Advertising Bureau (IAB) Australia says it “operates independently” after IAB Sweden expelled Meta as a member over scam ads.
Last week, Meta was formally removed from IAB Sweden following a board vote. The board said that the tech giant’s unwillingness to remove “deceptive ads” from its platform was the impetus for its decision.
“IAB Sweden will continue to push for improvements to the advertising environment and continue to work for good marketing practices,” IAB Sweden chairman Daniel Weilar said.
