Children’s Cancer Institute asks for donations via campaign from Orphan
A new powerful campaign from the Children’s Cancer Institute has launched this week, reminding Aussies that cancer research relies on donations, via creative agency Orphan.
In late 2022, the agency created a new brand platform for the Institute, ‘A Life Should Be Long’. This new spot is the latest execution under the platform, following the highly successful ‘Donate Your Age’ initiative from last year.
