Children’s Medical Research Institute video gains more than 1m views in 72 hours
https://www.youtube.com/watch?v=E3COqonGdps
An online video promoting the work of The Children’s Medical Research Institute (CMRI) has gone viral with 1.4 million views in less than 72 hours.
Created by ad agency March One, the ‘Cure Childhood Diseases’ video, about two women dealing with the effects of childhood diseases, went viral after it was posted on Essential Baby’s Facebook page.
Ben Coverdale, creative director of March One, told Mumbrella: “CMRI had an issue where lots of people knew Jeans for Genes Day, but didn’t know why they were doing it. Essentially, no-one knew what CMRI did. The spot was to raise their profile and say ‘We’re about childhood diseases’. That’s why we went with the online strategy to go viral.”
766 views on you tube at 6pm Monday.
Hi Tony,
The views are accumulating on Facebook, as it states in the article. Check out the link.
Cheers,
Alex- editor, Mumbrella
You must feel really proud of yourself Tony.
I hope you’re making a donation now.