Chivas Regal and Blue 449 launch ‘Success is a Blend’ campaign in Australia

November 17, 2018 9:20

Scotch brand Chivas Regal has brought its ‘Success is a Blend’ campaign to Australia with its media agency partner Blue 449.

Launching the campaign across social, YouTube and outdoor, Blue 499 has used whisky sales data and consumer demographics to target potential growth areas for Chivas Regal.

An outdoor execution of the campaign

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Blue 449 Chivas McCann London

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Chivas Regal and Blue 449 launch ‘Success is a Blend’ campaign in Australia

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