Chris’ Dips kicks off Australia Day campaign with anthem-styled jingle
Chris’ Dips have kicked off their Australia Day radio campaign with a jingle they say will be the anthem Aussies are humming over the long weekend.
The ‘As Aussie As’ campaign is a remake of a 1970s commercial, updated by Melbourne-based marketing and communications business Dig&Fish and Michael Burrows from Brand Music.
What a misdirected piece of marketing advice to a Client this is.
Most people will hear “yes I am Christmas, and Im an Aussies yes I am”.
Horrible, horrible marketing advice, wrong choice of media as ‘Chris’ brand is not a household name – and just pathetic execution.
And is it really a 2 minute radio commercial?
I remember this from my childhood. Loved it then, love the new version. Jingles will always cut through and this has remained true to the original sound.
I actually think it’s a great fit and connection tying in with Australia Day, an Aussie brand and a multicultural success story.
Well done, now it’s stuck in my head
I don’t agree with Gladys at all. The very essence that keeps music alive is its flexibility to adapt and when its done as professionally as this new jingle, it will only make a great song better. It’s really great to hear older songs take on a new meaning. Our family was brought up in the era this song was played with other great Aussie numbers like “Do the Eaglerock” from Daddy Cool or The Mixtures with their “Pushbike” song. I’m looking forward to hearing this rebranded revival on the radio – Good on ya whoever thought of it!