Chrissie Swan fronts Priceline’s ‘Chrissie’ campaign as new ambassador
Radio presenter and media personality Chrissie Swan has signed on as Priceline’s ambassador, just in time to front its ‘Chrissie Campaign’ ahead of the holiday period.
The ads highlight all the gift ideas for Christmas available at the pharmacy, as well as options for ‘self-gifting’. The ad signs off with the Priceline server wishing Swan a ‘Merry Chrissie’.
The campaign will appear across all traditional, online and social media. Swan will continue her ambassador role over the coming year.
“Chrissie is relatable: she’s a mum, a wife and works full time” A reminder to Priceline that not everyone is a mum or a wife……When will advertising give up the “As a mum…..” trope. Yawn.
By focusing on traditional stereotypes you are deliberately ignoring and often alienating everyone who doesn’t fit into your segment-driven box.
By the way – I love Chrissie. Her reliability is due to her personality not her martial status.