Christmas Campaign Review: The verdict on the best and worst Christmas ads of 2017
In this Christmas Campaign Review special, Mumbrella invites two of the industry’s most senior creatives to offer their views on the biggest Christmas advertising campaigns from across the globe. For this edition Mumbrella invites Andy DiLallo, chief creative officer at TBWA Sydney, and Darren Spiller, chief creative officer at Host/Havas to share their views.
Brand: John Lewis (UK)
Agency: adam&eveDDB
The verdict: The ad misses its high benchmark as it fails to provide viewers with something surprising
The high-end department store located in the United Kingdom released its #MozTheMonster Christmas campaign in November with a ‘monster under the bed’ theme, telling the tale of a little boy and the monster who sleeps under his bed.
Befriending Moz the Monster, the little boy stays up all night playing with his new friend and subsequently falls asleep in strange places during the day.
Andy DiLallo, chief creative officer, TBWA, says:
Totally agree – what a fantastic ad from Amazon that uses one of my all time favorite songs, Give a Little Bit. I can’t believe that Roger Hodgson, Supertramp’s Voice and Founder, wrote this timeless song when he was still in his teens. The lyrics are particularly relevant this time of year and in fact, any time of the year. If you haven’t seen Roger live in concert, give yourself a gift of his show – https://www.youtube.com/watch?v=4SQGJmgnEI8