Christmas is coming… but the stocking is going up much earlier this year
In just a few years the way Australians shop over the festive season has fundamentally changed. Facebook’s Industry Head of e-commerce Henry Kelly looks at the surprising factors which have driven these shifts and explains how marketers can use them to win Christmas this year.
At Christmas last year a five-year-old asked me where my presents came from. I told him Santa made them in his workshop at the North Pole. He looked at me quizzically and asked: “Why doesn’t Santa just buy them online?”
The kid’s right. Santa is working too hard. But more importantly it’s a clear sign of the shifting mentality of shoppers, especially around the festive season. The rules have changed, but only the most advanced and successful businesses have realised this and taken action.
