Christmas with the Australian Women’s Weekly down on last year and beaten by The Force
Nine’s annual Christmas With The Australian Women’s Weekly pulled in 655,000 metro viewers at 8pm last night, however was out-rated by Seven’s The Force – Behind the the Line.
Christmas with the Australian Women’s Weekly was well down on last year’s audience when it saw 797,000 metro viewers tune in for the show at 6.30pm.
The Force grabbed 683,000 metro viewers in the 8pm timeslot and was the most-watched non-news program of the evening. It and Christmas With The Australian Women’s Weekly out-rated Ten’s The Biggest Loser Families which was watched by 648,000 from 7.30pm.
However The Biggest Loser was the most-watched show amongst 16-39 and 18-49 year old viewers, while Nine News was the most-watched show amongst 25-54 viewers, pulling in a metro audience of 1.044m.
Fragmentation really hitting hard – for the last few days figures have been well down with only a few making the magic million.
Remember the good old days when show like Idol and Packed To The Rafters could get 3 million eyeballs ( and our population was smaller ) – seems like a distant memory!