Tourism Victoria turns to guided Periscope tours for latest Melbourne-based push

Tourism Victoria has taken its Remote Control Tourist idea to a more social level, turning to live streaming platform Periscope to help entice visitors to Melbourne.

The new Play Melbourne Live campaign has been gamified by using a ball embedded with a smartphone which is streaming on Periscope.

It is meant to be passed around by Melburnians, giving tourists the chance to get guided tours of the city, and interact with the hosts in real-time by asking questions through the Twitter-powered platform.

It is the final phase of the five year Play Melbourne campaign, which has seen the tourism body experiment with different technologies to showcase the city, including the heavily-awarded Remote Control Tourist campaign.