Clemenger BBDO’s ‘Melbourne Remote Control Tourist’ wins Creative Showcase 8.3

Clemenger BBDO’s campaign ‘The Melbourne Remote Control Tourist’ for Tourism Victoria has been named the winner of IAB Australia’s Creative Showcase 8.3, with The Monkeys’ ‘Stay Living‘ campaign for Boost mobile in second place.

Holler came in third with its ‘Land of Quattro‘ campaign for Audi.

Clemenger BBDO’s campaign explored the city of Melbourne through the eyes of four city visitors responding to social media requests ranging from making pizzas to discovering secret gigs. The interactive city guide for Tourism Victoria generated 43 million earned social media impressions within five days of the campaign launching.