Boost Mobile creates its own zombie apocalypse
Youth-focused telco brand Boost Mobile has launched an ambitious branded entertainment project featuring its stars doing battle with zombies.
Creative agency The Monkeys is behind the series of short films set in a zombie apocalypse. The launch of the series coincides with the cinema launch of Brad Pitt zombie movie World War Z.
Three short videos and a trailer were created by the agency with the creative line “stay living” to promote Boost Mobile’s $40 unlimited prepaid plans. The trailer has already had almost 200,000 views on YouTube.
Really nice work.
Nice to see some client commitment to branded content too. Hope it grows in to a longer series.
It is a nice piece of branded content, and this quality work should be recognised.
I’m just over the whole Zombie thing however. Even with lesbians.
Not sure if roller skates are a great idea in a supermarket that’s been trashed and is over run by zeds…my two cents…
Looking good. Would really like to know how this is being carried through as a wider campaign. Chance of an update article?
No doubt about it – bang on target market, high production values, extreme campaign-ability (sic). Would love to hear a follow-up in 3 months time with results – do kids switch? Or do mummy and daddy make the decision?
Love it. Inspiring stuff… a brave client and a brave agency equals brilliance.
Great minds and all that…….
http://www.bestadsontv.com/ad/.....-Be-Scared
Great work, terrific craft – well done to everyone involved.
The job here is half done and I’d love to know what the seeding/distribution strategy is for getting these in front of the Boost potential customer base.
Love this!