Cinema claims to be bucking the trend, with 6.5% growth in 2020
In the face of changing consumer habits and a weak ad market, cinema is claiming to be the bright spot on media’s horizon, with 6.5% growth in January 2020, when compared to January 2019.
Val Morgan Cinema’s managing director Guy Burbidge said even though many advertisers still see it as a “traditional” medium, cinema had in fact undergone a revolution.
Val Morgan said cinema advertising is 2.6 times more effective than TV at making brands ‘top of mind’
The group, using Val Morgan’s CineTAM audience measurement tool, also noted 26% growth in the “difficult to reach” 14 to 24 year old demographic.
“Cinema, Burbudge said, remained one of the few places consumers can truly escape”
Big uplift in January 2020 as desperate Sydney-siders escaped the heat and smoke-filled air.